Rock with Maggie at the 10th Annual Hillbilly Jam

Summertime is always hopping in Maggie Valley. The festival grounds are bustling, parking lots are packed, and restaurants and shops are abuzz with visitors. During the summer months, there’s never a shortage of fairs, festivals and events of all types. 

To fully embrace the culture of our area, join us this weekend, July 26 and 27, for the 10th Annual Hillbilly Jam held at the Maggie Valley Festival Grounds from 10:00 am to 10:00 pm daily. The cost is $10 per person; children 10 and under are admitted free. 

After a decade in existence, the Hillbilly Jam has become a favorite for festivalgoers of all ages. With music, moonshiners, food vendors, car shows, crafts people and more, there’s something for everyone to enjoy. 

This year’s event boasts a stellar music lineup as well as celebrity moonshiners you’ve seen on TV. Festival bands span the gamut from country and rock. The stage is packed day and night leading to Saturday’s finale performance by fan favorite Jo Lasher Jr. Check out all 13 bands below. 

Hillbilly Jam Stage Schedule 

Friday, July 27

Cole Sitzlar Band


Andrew Rickman & The No Pressure Band

Canaan Cox

Benny Wilson & the Hillbilly Band

Wayward Reason

Saturday, July 28 

Hillbilly Bonez

Keil Nathan Smith Band

Diamond & Whiskey Band

John Wiggins

Brinn Black Band

Dirty Grass Soul Band

Joe Lasher Jr.

If you and your tribe are ready for a rocking good time, we hope to see you at this year’s Hillbilly Jam. If you’re planning to attend and you’ve yet to make lodging reservations, we have many options in Maggie Valley, including hotels, inns, cabins, RV parks and more. 

For more information on the Hillbilly Jam, visit and for a full line-up of fairground events, visit